Aggression is part of normal growth and normal children. It is relatively common in toddlers and children of preschool age. In order to control the aggression, a child needs the active assistance of his parents.
Why is a child aggressive?
The age before 3-year-old is often an impulse that is the source of aggressiveness. The toddler tends to fight to take possession of objects. For example, if he wants a best pack n play, he just knows he wants it now!
Learning to control emotions is experiencing at this stage. Tantrums are very common and are sometimes accompanied by aggressiveness. The toddler can easily learn to use aggression to get attention. He imitates others and experienced a variety of behaviors. The word “No! “Is a word that the toddler loves to use to assert their growing independence.
The physical aggression (eg biting, hitting or pushing) increases and usually peaks between the second and third anniversary. Around 3 years ago, the frequency of aggression should begin to decrease.
From 3 years, the preschool child is smarter and more calculating. He has strong opinions on the games he likes, with whom and on what he likes to do. He negotiates with his friends, his parents and caregivers him to achieve his wants. As he masters the language better, he can threaten, ridicule, insult or verbally exclude some people to get what he wants. He then remembers what gave good or bad results. This led him to adopt more indirect forms of aggression, based on the constant improvement of mastery of the language, to get what he wants. (more…)
Talatech International will sponsor a television show on health as part of a marketing campaign designed to increase public awareness of its latex mattresses. Talatech president Jonathan May reports that latex mattresses comprise up to 12% of the total European market yet remain relatively unknown to most US consumers. May explained that the company is distributing the latex mattresses to high-end furniture and bedding stores and other retailers.
This January Talatech International, a division of Latex Foam Products, will begin an aggressive marketing campaign taking its message about latex mattresses to the public.
Three million Europeans a year are buying latex
“Three million Europeans a year are buying latex,” asserted Jonathan May, president of Ansonia, Conn.-based Talatech. “It’s the absolute top-end of the line and it’s garnering market share annually in Europe. In 1984, latex was only 4 percent of the total European market and it’s up to 11 or 12 percent right now. In Germany and France it has more than 20 percent of market share.”
Unfortunately, acknowledged May, latex just doesn’t have the same exposure in the States as it does abroad. “Right now, our number-one objective is to educate the public on latex,” said May. “We’re going to be a main sponsor of a syndicated half-hour television show about the three key functions of health – good diet, exercise and sleep. This show will air in January on various cable networks. Also, we have invested $400,000 in a series of television ads that have been test-marketed in the Tampa area and in the greater New York and Boston markets.”
Since 1977 Latex Foam Products has been selling its latex mattresses in Europe, but a problem exists with the way the product has been treated here in the U.S. (more…)
Electronics accessories company Allsop plans to exhibit three new accessories-cleaning products at the 1995 Winter Consumer Electronics Show and also will announce a repositioning of its entire line in 1995. The repositioning will include new packaging, new pricing and improved features which are designed to make Allsop more competitive in the self-service market. Allsop will offer a redesigned product line in June 1995.
Accessories maker Allsop will unveil three new accessories-cleaning products at Winter CES next month, as well as outline the company’s plans to reposition its entire product line next June.
New products will include a CD organizer which stores up to 25 CDs; a CD repair kit; and a cassette deck cleaning system.
Besides its new accessory additions, Allsop officials will also outline the company’s plans to reposition its accessory cleaning line with new packaging, price points and improved product features.
The move, said Allsop officials, is intended to make the company more competitive in the self-service retail environments where consumers use primarily packaging and price point to make a buying decision.
Allsop national sales manager Mitch Rydholm said the company’s revised line to be unveiled next June will now include several products with lower retail prices to appeal to a wider range of customers.
Currently there is just the one Talatech Performance mattress, but eventually there will be three in the lineup. “We’re in the process of designing a Talatech Traditional which would be more of a mainstream America one. And for the person who absolutely must have a custom mattress, we will be bringing out mid-1995 our Signature series where we will take the Ergocheck computer to the customer and custom-design the mattress with whatever cover, thickness and whatever shape the customer desires.”
Targeting high-end furniture stores
Prices in queen will range from $999 in the Traditional series to $1,299 in the Performance series. The Signature series will range in the $3,000 to $4,000 price bracket depending on the options chosen.
“We are targeting high-end furniture stores and to some degree, high-end bedding stores,” said May of the retailers who would carry his product. “Typically, we are talking about products that are going to be sold to the upper 25 percent of earners in the U.S. Not that we necessarily believe the product is geared specifically toward that group. It is geared more toward discriminating customers who are high-value-oriented buyers. People who read more than watch television.”
Previously sold to consumers through an 800 number (1-800-TALATECH), the mattresses hit retail floors one month ago. “We’ve got a number of stores signed up in the greater Tampa area already and in the greater Hartford area as well,” said May.
At West Springfield, Mass.-based Sam Salem’s, a full-line furniture store that includes Drexel Heritage and King Koil among its offerings, retired store manager Joe Salem said the acceptance level of latex mattresses could be improved. (more…)
The one negative area needing to be addressed concerning the name was that it had a dull reputation among its target audience of young males. “We dumped our stodgy image,” said Collishaw. “Our whole brand image had to be changed, but at least it was a lot easier doing this with the RCA name than it would have been with GE.”
The image remake was handled through advertising on MTV and sponsoring that network’s “MTV Unplugged” concerts.
This year’s Winter Consumer Electronics Show will see the personal CD player line entirely replaced with six new units. The same number of boom boxes will be unveiled as well as five home audio systems.
Winter Consumer Electronics Show
Collishaw said RCA, and the industry as a whole, is selling lots of personal CD players with skip protection, but because of the growing popularity among consumers personal CD stereos, Thomson is having a difficult time producing these models. The company also took advantage of some technological advancements extending battery play time, about eight hours now, and one model has backlit controls for easier night time use.
In what is arguably the most hottest electronics product category, CD-equipped boom boxes, Thomson faced an altogether different problem, prices. Collishaw said the industry has driven the price of CD boom boxes so low that sound quality has suffered accordingly. Our goal is to improve the level of sound performance while holding the prices steady, he said.
Another area RCA has tried to differentiate itself from other manufacturers is equipping its portables with only single or twin CD players instead of multi-disc changers. (more…)
Thompson Consumer Electronics will exhibit 17 new RCA-brand audio electronics products at the 1995 Winter Consumer Electronics Show. Thomson, which purchased the RCA brand name in 1987, has had to carefully differentiate between RCA and the GE brand, which it also owns. It has done so by positioning GE as more of a utility line, while RCA has been set up as an audio/entertainment brand. Thompson claims to be second in the audio market, according to manager of audio product management Dan Collishaw.
RCA’s famous logo
RCA’s famous logo featuring the white dog with its ear cocked toward a Victrola has gone through a few changes during the past couple of years, but then again so has RCA.
Much like the logo, which recently added a cute puppy named Chipper and replaced the Victrola with something a little more in line with the company’s current capabilities, a large-screen TV. Starting with the purchase of the RCA brand name by Thomson Consumer Electronics in 1987, the company started on the long road to become a major player in the audio business.
The newest incarnation of RCA audio hit the scene in 1992. According to Dan Collishaw, manager of audio product management for Thomson, the company, utilizing its own figures, is claiming the number-two market share position in the three categories in which it competes: personal stereo, boom boxes and home audio systems.
RCA will be starting its third full year in the marketplace with a total of 17 new products at the Winter Consumer Electronics Show for its audio lines. (more…)